The Social


The Smalville Hotel


As well as setting the hotel’s brand and visual identity, Rana Salam Studio was commissioned to create the identity for ‘The Social’ – the beating pulse of the hotel. Part-restaurant, part-lounge, part-street café, Rana Salam Studio played on the sociable buzz created by the space and delivered an upbeat brand design throughout. The use of speech marks in the logo The Social” reflects the expression of people socialising and ‘talking’.